Marketing Communications Manager

An Amazing Career Opportunity for a Marketing Communications Manager!! 

Location: Hong Kong

Job ID: 41323

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions. 

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.  

Are you ready to make a difference? Join us and help shape the future of security. 

Summary

The Marketing Manager is responsible for planning, leading and executing marketing campaign for APAC, integrating with the corporate segment marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs.

Specific responsibilities include defining buyer persona targets in these APAC countries, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.

The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including: campaign strategies aligning with brand building, lead generation and enablement with the overall segment business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in lead generation is essential. This position will report to the North APAC Regional Head, Mature Markets, PACS and will work in partnership with multiple disciplines including Sales, Communications, Product/solution marketing and Corporate segment marketing.

This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and agency management experience would be ideally suited to this position.

As our Marketing Communications Manager, you’ll support HID’s success by: 

• Build and execute rolling annual and quarterly country/region segment marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
• Interlock with North Asia and ANZ segment leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
• Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams
• Collaborate with global/regional and central resources in the strategic development of segment campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in APAC countries.  
• Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process
• Localize/customize contents for new product introduction deliverables based on developed positioning and messaging.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience         

• BA/BS degree in marketing, communications or related area
• Minimum 7 years’ experience in B2B marketing communications / demand generation / integrated marketing in APAC, background in security/IT or equivalent industry is a plus. CRM (SF.com), Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)
• Solid experience in managing digital/social media programs in APAC, e.g. Wechat, Weibo, Naver and Content Syndication via digital partners/3rd parties in driving leads and revenue
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Campaign-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a fast-paced environment
• Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
• Ability to travel as required

Language Skills                  

• Ability to effectively communicate in the English language verbally and in writing
• Ability to effectively communicate in Mandarin and with excellent Chinese writing skill (Mainland Chinese)
• Ability to read and interpret technical journals, specifications, international technical standards, etc.            

Computer Skills    

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.

Customer Expectations

Highlight knowledge, skills, abilities and traits necessary in this role to satisfy our customer's expectations

• Candidate must have the ability to understand end-user needs and communicate in an effective, relevant manner; in the right voice and media.
• Candidate must ensure campaigns and messaging are accurate and applicable to the address the customer's needs.
• Candidate must always strive to articulate how HID addresses our customer's business needs and how HID adds value through our solutions

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Requirements

• Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environment systems
• Travel and fieldwork including international travel, therefore employee must possess or can acquire a valid passport
• Must be legally eligible to work in Hong Kong

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply? 

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.