Marketing Executive
Job Description
Position: Marketing Executive
Reporting To: Marketing Manger
Location: Thailand, Bangkok
Position Summary:
The Trade Marketing Executive is responsible for supporting marketing initiatives and trade promotions, ensuring brand visibility, and driving sales growth through effective in-store execution, event management, and digital engagement. This role involves collaboration with internal teams, vendors, and sales partners to enhance retail and trade marketing efforts.
Key Responsibilities:
1. Trade Marketing & Event Execution
- Support trade marketing campaigns, product launches, and retail activations to strengthen brand positioning.
- Manage and execute promotional activities, events, roadshows, and in-store activations to enhance customer engagement.
- Ensure smooth event operations by providing on-site support and engaging in sales activities.
- Prepare pitching proposals, quotations, and presentations for marketing initiatives.
- Develop marketing materials such as brochures, flyers, posters, price lists, and POS materials to support promotional campaigns.
2. Content & Digital Marketing
- Create and manage content for promotional campaigns, ensuring alignment with brand messaging.
- Maintain and update product information, digital media, and news stories across various marketing channels.
- Manage third-party website content to ensure brand consistency and up-to-date information.
- Oversee e-commerce platforms such as Shopee and Lazada, ensuring product listings, promotions, and customer engagement strategies are optimized.
3. Data Analysis & Reporting
- Track and analyze trade marketing performance to evaluate the effectiveness of promotions and activations.
- Prepare event materials, reports, and maintain all marketing documentation in good record.
- Utilize market insights and competitor analysis to refine trade marketing strategies.
Requirements:
- Bachelor's degree in Marketing, Public Relations, Event Management, or related fields.
- 1-2 years of experience in trade marketing, event management, or retail marketing (Fresh graduates with relevant internship experience are welcome).
- Experience in premium gifts, design, or production is a plus.
- Strong organizational, multitasking, and problem-solving skills.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Good computing skills, including proficiency in Microsoft Office and digital marketing tools.
- A proactive team player with strong communication and interpersonal skills.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
