Digital Marketing Specialist

Digital Marketing Specialist

Location: This is an onsite position based out of Berlin, CT 5 days a week (must currently live within commuting distance)

ASSA ABLOY is a global leader in door opening solutions. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances.

Are you a person that wants to be part of a global leader in access solutions, shaping the future of secure, connected environments? Do you want to work with cutting-edge digital tools and a collaborative, forward-thinking team? Do you want to contribute to meaningful innovation in safety, security, and sustainability? If so, we have a Digital Marketing Specialist position that may be perfect for you.

What you will be doing:

ASSA ABLOY, the global leader in access solutions, is seeking a strategic and results-driven Digital Marketing Specialist to support the development and execution of integrated digital marketing initiatives. This role will collaborate closely with cross-functional teams to align digital efforts with broader marketing campaigns, leveraging data-driven insights and emerging technologies to drive engagement and growth. The ideal candidate will have hands-on experience in campaign execution across paid media, email marketing, and lead generation, as well as a strong analytical mindset to track performance and optimize ROI. A keen eye for brand consistency and compliance, along with proficiency in platforms like Salesforce Marketing Cloud, Google Analytics, and SEMrush, will be essential to succeed in this dynamic and fast-paced environment.

Key areas you will contribute to the role include: 

Strategy & Planning:

• Collaborate with cross-functional teams to align digital efforts with broader marketing campaigns.
• Work with the Marketing Technology & Digital Marketing Manager to develop and implement digital marketing strategies aligned with business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.

Campaign Execution:

• Plan and execute digital advertising campaigns (Google Ads and other paid search, social media ads, display, etc.).
• Manage email marketing campaigns including email creation, audience segmentation, and performance tracking.
• Create and manage forms, working with lead management team to ensure lead capture aligns with the lead management process.
• Monitor and adjust campaigns to maximize ROI and engagement.

Analytics & Reporting:

• Track and analyze website traffic, conversion rates, and other key performance indicators (KPIs).
• Use tools like Google Analytics, SEMrush, Salesforce CRM or Looker Studio to generate insights.
• Prepare regular performance reports and present findings to stakeholders.

Technology & Tools:

• Utilize Salesforce CRM and Salesforce Marketing Cloud platforms.
• Stay current with emerging digital tools and platforms.

Compliance & Brand Consistency:

• Ensure all digital content complies with brand guidelines and legal standards.
• Maintain consistency in tone, messaging, and visual identity across channels.

What we are looking for:

• You have strong time management and project management skills, with the ability to multi-task in a fast-paced environment.
• You have strong written and verbal communication skills.
• You are a creative thinker and have a proactive approach to problem-solving.
• Demonstrated ability to work collaboratively in a team environment, as well as independently when required.
• Ability to perform onsite Monday through Friday at our Berlin, CT office.
• Ability to travel (up to 10%) and meet to the requirements of the business.

Education and/or experience:

• Your background includes a Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, or similar), or have work experience commensurate with, minimum high school/GED diploma.
• Minimum of 4 – 5 years of experience in digital marketing, preferably in B2B or building products industry.
• Working knowledge of digital marketing platforms, including Salesforce Marketing Cloud, Google Analytics, and SEMRush. 
• Familiarity with Adobe Creative Suite or other similar software is a plus.
• Proficiency with Microsoft Office tools.

Organizational relationships:

This position reports to the Marketing Technology and Digital Marketing Manager.

Special considerations:

This position will be performed onsite Monday through Friday at our Berlin, CT office.

ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs. This salary range is a reasonable estimate for this position at the time of posting. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

Working for ASSA ABLOY means that you will be part of a dynamic environment, developing innovative solutions to improve our customers' lives. As the global leader in door opening solutions, we are using the latest technologies to open doors to events, hospitals, education, homes, hotels, airports and businesses. Joining ASSA ABLOY means being part of a fast-moving company with many opportunities.

“Let’s open the doors to the future – together!”

ASSA ABLOY is an Equal Opportunity Employer/Minorities/Females/Disabled/Veteran