Category Manager - Smart Residential
Job Title: Category Manager (Smart Residential)
Location: Mumbai/Bangalore/Pune
Business Vertical: Yale
Reporting To: SVP and Head of SAARC
Company: ASSA ABLOY Opening Solutions India Pvt. Ltd.
Position Summary:
ASSA ABLOY India is seeking a Category Manager to lead the Smart Residential segment. This role will be accountable for driving growth, profitability, and market share across multiple channels, with a strong focus on innovation, customer experience, and long-term business sustainability. You will shape category strategy, oversee execution, and ensure exceptional business outcomes in alignment with our mission of creating secure and seamless living experiences.
Role & Responsibilities:
- Develop and execute business strategy for Smart Residential products across Retail, Projects, Home Automation, and E-commerce channels.
- Ensure fair pricing, margin optimization, and achievement of top-line and gross margin targets.
- Drive category growth plans for India and SAARC markets.
- Plan and implement new product launches and market development initiatives.
- Monitor and improve demand generation productivity through structured reviews.
- Build and maintain relationships with channel partners, architects, and HA integrators.
- Ensure world-class in-store demonstrations and customer experiences.
- Oversee marketing collateral to ensure accuracy and relevance.
- Leverage digital marketing and e-commerce platforms to strengthen brand presence.
- Conduct market analysis and track competitor activities for proactive decision-making.
- Mentor, develop, and set clear performance expectations for team members.
- Build internal and channel partner capabilities aligned with business goals.
- Ensure effective installation and complaint resolution through the customer call center.
- Enforce zero tolerance for improper installations and unresolved complaints.
Key Skills & Competencies:
- Strong sales and operational management experience with proven P&L accountability.
- Ability to manage and drive performance for sales managers while proactively addressing challenges.
- Strong leadership, mentoring, and people development capabilities.
- Solid analytical, budgeting, and financial forecasting skills.
- In-depth understanding of digital marketing, e-commerce, and technology trends in home automation.
- Customer-centric mindset with problem-solving ability and strategic thinking.
Qualification & Experience:
- Bachelor in Engineering ( Electronics / IT ) .MBA preferred Minimum 10 years of post-qualification experience in Business Development / Product management in Smart Products category
- Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
