Cookie Policy

What is a cookie?

A ‘cookie’ is a small text file containing information which is stored on your device during your visit to our website – the period for which a cookie is stored varies depending on its nature. They help us provide you with the best possible experience when you visit our website, by enabling some of its core functionality, as well as provide us with anonymized data that helps us enhance your experience on our site.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.    You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie Description  Duration  
OptanonAlertBoxClosed, OptanonConsent_, cfuid, eupubconsent Set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. 365 days, 365 days, Session, 365 days
 ASP.NET_SessionId This cookie is only used on our login areas. It is required to identify requests from the same browser during a limited session time window when browsing the website.  Session
ASPSESSIONIDXXXXXXXX This cookie is only used in our support area. It is required to identify requests from the same browser during a limited session time window when browsing the website.

This is used by OneTrust to support the Cookie Consent tool script. It is used to manage cookies on websites.  30 Days

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

_ga Google Analytics cookie. Used to distinguish users.  24 hours, 2 years
_gat_UA- Google Analytics cookie. This is a pattern type cookie, where the pattern element on the name contains the unique identity number of the website it relates to. Used to limit the amount of data recorded by Google on high traffic volume websites. A few seconds
_gid Google Analytics Cookie. Used to distinguish users 1 day
_ga_4GKCES0TDG,  Google Analytics Cookie. Used to distinguish users. 2 years

Functional cookies

We set functional cookies to remember settings you make on this website, such as your language preferences or to maintain connection to a cloud application during a visitor session. 


Cookie Description  Duration
ARRAffinity ARRAffinity is a cookie used to attach a client to an instance of our ROI Calculator which is an Azure Web App. e.g. if an app is scaled out to 10 instances, and a user accesses it from their browser, the ARRAffinity helps keep the user going back to the same app instance, instead of getting a random instance each time.  Session
Cookie Description Duration

visitor_id#####, pardot, 


These Pardot cookies are used to verify users are real and enforce security permissions 730 days
This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. A few seconds
_gat_gtag_xxxxxxxxxxxx, _fbp Google Analytics cookie used for marketing and targetting

a few seconds, 

90 days


YouTube cookie. We embed videos onto our website. These cookies are used to store your preferences and other information e.g. tracking views 6182 days, 365 days, Session

How do I turn off cookies?

Essential Cookies

Essential cookies cannot be turned off since without them, our website won’t work and that would frustrate both you and us.

Functional Cookies

We don’t collect personal data through functional cookies but if you’d like to opt-out, you may set your browser to automatically reject the storage of cookies.

Performance Cookies

We don’t collect personal data through performance cookies but if you’d like to opt-out, you may download & install Google Analytics’ Opt-Out browser add-on which is available for all major browsers and read more about it on Google’s support site.

Third Party Cookies

To opt-out from third party cookies, you can adjust your preferences by changing your web browser’s settings to reject the storage of third party cookies.


Want to know more?

You can adjust your preferences for all cookie categories by changing your web browser’s settings to automatically reject the storage of cookies or to inform you when a website wants to store cookies on your computer. Depending on the selected browser settings, some cookie-based website functionality may stop working and negatively impact your experience on our website.

If you have already visited our site and previously agreed to the use of cookies, you can revoke cookie consent and clear those from your device through your web browser settings. Browser specific information on how to achieve this can be found in your browser’s support pages or on, which provides a comprehensive how-to guide per browser and a wealth of information about cookies. You can also contact us with any questions at