Traka shines at Intersec 2020


Intersec took place between the 19th and 21st of January 2020 at the International Convention & Exhibition Centre in Dubai. The 22nd edition of the world’s leading security, safety, and fire protection trade show welcomed over 1000 exhibitors from 56 countries, and over 33,000 visitors.

Traka generated significant interest in not only our core intelligent key and equipment management solutions, but also in our ability to integrate seamlessly with core access control platforms providing enhanced control and data management. On the stand were Nedap and Quanika demonstrating seamless communication and enhanced access control functionality. Find out more here.

Traka’s range of intelligent key management and equipment management showcased the benefits our solutions provide to a wide market cross section including Retail, Banking, Utilities, Hospitality, Military, Police, Civil Defence and Special Forces sectors. Traka’s RFID technology, user credential management and flexibility in access level configuration means that managers have full visibility of exactly who has access to the equipment, when they used it and when it was returned, so that individual users are more accountable for their equipment and full audit reporting is available when required.

This year Traka exhibited at Intersec Dubai, on their own stand, demonstrating the professional capability and brand of an Assa Abloy business who are the global leader in Key and asset management solutions. This significant investment has proven to be the right decision in establishing the Traka brand and existence, in an ever changing Middle East market, based on the responses from existing and new potential customers alike with a record number of leads taken. The stand showcased the real value proposition of Traka’s key and equipment management solutions that every business in every vertical market can realise. I am very grateful to the team for putting on such a successful, well received and professional stand, from which I am sure we will receive many opportunities

Martin Woodhouse | Head of APACMEA

With many organisations and companies now insisting on key and equipment management traceability at all local and remote company sites, TrakaWEB proved to be very popular with visitors appreciating the advanced management and administration functionality, providing the ability to monitor and report key and asset movements at any of the organisations locations. TrakaWEB features on display during the exhibition included:

  • Fault logging
  • Curfews
  • Mileage logging
  • Reason code logging
  • Custom messages
  • Random return to multiple systems

To find out more about TrakaWEB, please click here.

Intersec is the first event of the year that catapults our sales efforts in the region. This year was special as we had a 10 member strong Traka team at our stand. We had experts from various market sectors discussing how Traka helps drive process and secure assets. Incidentally, our partners like Nedap and Maxxess could generate leads that were directed to Traka for discussions. With many new competitors in the market, many of our potential customers were able to appreciate the true value of Traka. We stood out as a reliable brand that can deliver a superior solution. Once again, we could affirm our position as the global leader in Key and Equipment Management Solutions.

Roshin Roy | Regional Manager - Middle East