Traka Appoints International Sales Director

Traka, the key and asset management specialist, has appointed a new International Sales Director, to build on the company’s success overseas.

Martin Woodhouse joined Traka in January 2015 as International Sales Director to support and manage projects and distribution channels across EMEA, Asia and America. Woodhouse has worked in the security industry for over 15 years and has experience both in Systems Integration and UK manufacturing companies working internationally.

With expertise in some of Traka’s most important markets, such as gaming, transport, logistics, prisons, retail and education, Woodhouse brings a wealth of knowledge to the role, which will ultimately help the company strengthen its international offer for end-users and distributors alike.

Justin Sasse, Managing Director of Traka, said: “We are extremely pleased to welcome Martin to the team. His experience within the industry and his approach to solution selling and servicing international customers will be invaluable as we continue to grow our business overseas.”

Martin Woodhouse said: “I’m excited to be joining such a dynamic business that is constantly adapting and evolving to meet different customer demands. The job of International Sales Director allows me to manage the innovations and opportunities on a global scale.

“I look forward to building on the already robust channels by proactively supporting and working closely with our core distributors.”