Stephanie Hensler Appointed as International Channel Manager

HenslerTraka plc continues to strengthen its global commercial team with inter-company appointment from ASSA ABLOY Americas. Traka plc is continuing to match the growth of its business with the appointment of Stephanie Hensler as International Channel Manager, previously Director EAC OEM Sales with ASSA ABLOY Americas. This represents another large step for the developer of intelligent key and asset management solutions around the world. Stephanie brings strength and depth in building OEM and distributor channels, having successfully built ASSA ABLOY Americas enterprise access control OEM business over a five year period. Stephanie’s commercial acumen is built upon a successful career through progressively senior roles in product management with blue-chip software and systems companies including CBORD/Diebold Inc., Bioscrypt and Agile1. “Having managed the North American and International Channels based in the USA I am very excited at the opportunity of relocating to the UK and building Traka’s partner relationships in the Europe, Middle and Far East” Hensler explained. “Traka has had tremendous growth in the UK and USA and, being part of ASSA ABLOY for a year, we really need to use our strengths to capitalize on our EMEA growth, a challenge that I am relishing.” Brenda Taylor, global sales and marketing director of Traka, commented: “It is a significant coup for us to have Stephanie join our team and an endorsement of ASSA ABLOY’s commitment to supporting Traka’s growth. We are delighted she is joining us and her experience will be invaluable in helping to deliver the next chapter in Traka’s growth strategy."